Facebook and Instagram went down. Ever heard the phrase too big to fail? Well March 13 was a big wake up call. Even for us!
And yes Facebook and Instagram are our big money makers. But they showed us that even then we have to make sure we don’t put our eggs all in one basket. Do you have A one-dimensional social media strategy? Meaning you only post or focus on one social media?
Now if you don’t know yet Facebook owns Instagram and WhatsApp. So these are all considered “one social media“. What we suggest is still focus on one social media in terms of prospecting and growth. However, make sure you maintain a presence in at least one other platform. Whether that be Twitter or LinkedIn.
The strategy could be as simple as posting the same thing you post on Facebook to LinkedIn.
We suggest starting to posting on LinkedIn however omit the personal content for now. And when you’re creating content making sure you dress professionally. LinkedIn isn’t laid-back so you should always look professional evening photos.
For Twitter: if you really want to start ramping up on Twitter make sure you start using local hashtags. This is the same with Instagram you should always make a tweet in the cities and locations you want to be known in. Don’t just put #realestate.
Look up cities you want to target and start not only using those hashtags but start Liking and responding to tweets from other local people.
If you like a consultation on how to manage and work LinkedIn or Twitter please feel free to reach out to us for a free consultation.