Starting a video show is one of the best things I’ve done to help grow my business and if you’re in a service based industry I’m sure it will do the same for you. Here are 5 reasons why I believe you need one:
- Its a great way to constantly be in front of prospects.
- Video can be a follow up tool.
- It sets you up as the expert in your field.
- It shows you’re with the times.
- You can use those videos on other platforms.
- Getting a name
- Creating a logo and outro
- Getting equipment
- Get a schedule and accountability partner
Step 1: Come up with a name.
Coming up with a name is obviously very important. However, not enough to stop here. I’m going to give you some suggestions but if you can’t come up with the perfect name don’t let that stop your first video. You might come up with a great name as you create these videos. Who knows, your audience might create it for you. Here are a few strategies I’ve seen:
- Name by day of the week: This one is common. I have Tech Tuesdays. One of my clients has “Flipping Fridays“. These are always good. Just remember if you pick a day of the week. STICK TO THAT. Every week that you don’t post on that day people loose faith in what you’re doing and sometimes YOU.
- Your name + Industry: My client chose “Loans with Jimmy” as an example.
- The (your name) show: That’s too simple for me.
- A specific topic of problem: One of our clients had a great idea to name their show “How To Remodel Your Home Without Losing Your Mind or Money”.
Step 2: Creating a logo and Outro
Now that you have your name you have to create a logo for the show. Remember this needs to have its own brand.
For the logo I always suggest going to Freelancer.com and getting a few logos for a decent price. Go to: https://www.freelancer.com/contest/. You can get several logos to chose from for the price of one.
Or if you’d like us to create the logo for you email Shannon@digitalfaces.net with the subject: Logo creation.
Once the logo is created you have to add a signature to your show. This is where an intro or outro comes in handy. Take a look at a few we created for a show we helped create:
Don't have time to do videos? We can shoot, edit, and post for you! If you're interested send us your info and what you do and we will reach out with quotes.
Step 3: Getting Equipment
This one depends on who will be doing the show. If you hire someone or a company to do it such as ourselves you won’t have to worry about this part. However, if you plan on doing it then here is the best equipment I’ve found for Do It Youself’ers.
iphone X and above: Did you know that the iPhone X shoots in 4k? I promise you lol and the quality is great. The iPhone can shoot amazing footage in natural lighting. Inside I can admit, it aint the best but its good enough to get you going. I’m not an android person but I’ve seen a few friends androids and they look almost better than some iPhones.
Editing Software: If you have mac congratulations, because you have iMovie. Super simple to use and the best part is if you have an iPhone then you can just airdrop your videos to your laptop. If you have windows, the best editing software for the best price I’ve found on the market is Wondershare Flipmora. I think it’s about $60 one time and it’s yours! No monthly fees or anything. The best part is that it comes with royalty free music which is a big plus for me.
A Mic: Audio I would say is even more important than the video quality. Shooting with your phone isn’t a problem as long as you have a good mic. If you’re recording yourself then make sure to invest in a good mic. Here I recommend: Rode iPhone Mic
A Stabilizer: The last thing you want is your video constantly moving with each step you take. So make sure it looks smooth with a Stabilizer.
Step 4: Set a Schedule and Accountability
This last part is very important. Without accountability and a solid schedule, it is very easy to start and stop. As we say in our company “People aren’t looking for your next video, they’re waiting for your last”. When you start doing videos people are very skeptical by nature. They don’t believe you’ll be consistent because many others have started and stopped.
Here are 3 ways to keep yourself accountable:
- Get a partner who you can trust to do videos with. Maybe you can both go out and shoot/film each other and keep each other accountable.
- Set one day out of the month and shoot 3-4 videos. This way you’re only taking one day out of the month to film a months worth of content.
- Hire someone to be accountable. When you hire a company such as ourselves you take the accountability off your plate and hand us the responsibility. That way we schedule for you, shoot, and edit while you use that brain power, time, and effort on closing more deals!