Why “Digital” Door Knocking?
We say why NOT!? You are already door knocking? Why not do that in the digital age we live in. The tried and true principles of real estate prospecting will never go away. If it’s worked for 10 years then it will work for life, just change the way you’re doing it. Everything has a digital equivalent. What you will now learn is how to take traditional door knocking and convert those principles to the digital world. Hopefully, you will be able to take this example and use it for other forms of prospecting. And at the chance, you’ve found another way to prospect online and want to share. Email Shannon@digitalfaces.net and lets see how we can get the word out or make it better!Don't have time to digitally door knock? We got you covered! Click here for packages.
Want this class to be taught at your office or association? Click here to get a date set!
Here is how we turn door knocking digital!
You take the core basics of whatever form your prospecting and find what is the digital form.- What you wear = Your profile: Look at your the 2 social media platforms you go on the most and ask yourself can people tell I’m a professional real estate agent in 2.5 seconds? If yes, great you’ve done the first step.
- Now here is the flip side. Do you think people are waking up add to their checklist “Follow a Realtor on Instagram”? No! So make it personal as well. on your bio along with being an agent, put 1 or 2 personal things. For example: Dog lover, mother of 3, Dodger fan, etc.
- Flyer = Item of value: When you door knock you always have an item of value. Usually its a flyer or door hanger. Online it can be an infographic, picture, post, or link.
- Script = DM. As they say “It goes down in the DM”. The great thing about online is it that you don’t have to memorize your script, you can have it copied and paste it from your phone notepad!
- Collect info = Follow. When you dook knock you track your success on how many names and emails you’ve collected. Well online if someone follows you that is actually much more powerful. They are now subscribing to everything you do! That way you can build leverage and follow up better.
- Follow up = Building rapport online. What I mean by this is instead of the traditional way of getting someone’s contact info and trying to follow up, now when they follow you that is when you can start liking and commenting on their photos. You start to become not only their agent, but they’re friend!
Don't have time to digitally door knock? We got you covered! Click here for packages.
Want this class to be taught at your office or association? Click here to get a date set!
Where is your farm?
Don’t do what most try and do which is post on every platform. The question is where are your clients? Does that potential seller who has 3 kids, a spouse and maybe changing jobs have time to be on Facebook, Instagram, Twitter, Snapchat, and Linkedin all at once? No! They probably are on 1 or 2 at most. Which ones do you think your clients spend the most time?
Prospecting
Techniques
- Facebook friends list: Most agents mostly friend other agents. Why do they do this? You’re essentially adding your competitors. You can add up to 5,000 friends on Facebook. So lets say you have 1,000 friends and family (and agents). That means you have 4,000 slots to add clients, past clients, and potential clients. If you have 4,000 of those how could you lose? Here is the technique:
- Add 5-10 of your highly qualified clients/past clients
- Every other day, go into THEIR friends list and add 5-10 of their friends
- Highly qualified people hang around other………? (highly qualified people!)
- Also, the first thing we look at when someone adds us is how many mutual friends do we have? So you’d at least have one!
- Instagram Hashtags: Most agents use hashtags to brand themselves. But you have to use hashtags that LOCALS are using. That is the whole point of hashtags, use the ones local people are using. Here’s how
- Go under search tap and tap the search bar
- Click on “Tags”
- Type in the city you want to target
- Click on the city (You’ll see all the “related” search) those you can use
- Also, go into these posts and see what locals are using
- Write down 15-30 common hashtags
- Copy them in your notepad on your phone to copy and paste when you need them
Lets put these techniques into practice:
- Define your property: Once you have your property and you know the location you can move on to step 2
- Research all Points of Interest: Take your property and write down all the points of interest surrounding it.
- Restaurants
- Parks
- Bars
- Shopping centers
- Street art
- Etc.
- Have your item of value: If you’re trying to promote your property have the property on your latest posts, in a link, or just a jpeg of your flyer.
- Have your script: Develop your script and have a few responses in your notepad ready when they say yes or no.
- Start DOOR KNOCKING!
- Go in the search bar on Instagram and look under “places”
- Type in the first POI (point of interest). Instagram will show you everyone who’s checked into that place.
- Go under “recent” if there is that option and start:
- Like, comment, and follow each person you think looks like they’re in a position to buy your property
- Message them your script. Could be “Hey I see you just went to Portos, I have a property right down the street in case you’re interested in moving closer to your favorite restaurant.”
- If they accept or are interested save them as a lead
- Build rapport buy liking and commenting on their photos since they might buy from you in the future.
Don't have time to digitally door knock? We got you covered! Click here for packages.
Want this class to be taught at your office or association? Click here to get a date set!
Creating a neighborhood watch!
This one can is explained in the image above. For a more detailed explanation please request for a class at your office or association.Don't have time to digitally door knock? We got you covered! Click here for packages.
Want this class to be taught at your office or association? Click here to get a date set!